Ideally, you want to rank for all relevant keywords identified in the gap analysis. And while that’s the ultimate goal, you still need to start somewhere and prioritize. This is an alternative way of analyzing your content gaps if you don’t like using the visualizations above. If you prefer rows and columns, we cater to that too; with an easy export to both excel and google sheets. This is the real difference between a mediocre and top-notch content gap analysis. Once you’ve identified these competitors, it’s time to export what’s currently working for them.
- For in-depth analysis, download the file as a CSV report so you can sort and search more easily.
- Performing keyword research allows you to start connecting the dots between what your customers have told you and what the data from search engines is showing.
- Once the ‘seed keywords’ are identified, we now find all relevant keywords relating to that seed keyword.
You can find the areas of overlap between your content, your competitors’ content, and the content that already exists to pick out specific keywords and rank higher. By taking a look at what types of information they want but are unable to find, you can start to see the gaps between the content you create and the content that users on a web browser are searching for. In this article, we’ll answer all of those questions and help you improve your content marketing game so that your articles can be discovered by your audiences.
Rather, you want to see where you might have cracks in your own strategy so you can come up with something better than what your competitors are doing. Looking to SEO keyword research is one way to determine which topics to tackle on your website. If I saw a domain ranking for 30 keywords with an average rank of 6, and another domain ranking for 20 keywords with an average rank of 2. Create a pivot table where the table includes “Domain” as rows, “Count of keyword” and “Average Rank” for values.
Use your competitor’s performance to set some SMART goals and work backwards from them to create a list of actions to perform on your end. Make a plan that covers the next three to six months, and then reevaluate your chosen pillar. This will give you insights into how aggressive your competitors are when it comes to link building and help you understand how fast a competitor can potentially catch up with your link profile. Personally, I like to use Semrush because of how easy it is to find link and traffic metrics without having to download them into a separate spreadsheet.
There’s not as slick of a solution as the paid tools, but there are still ways to get by and thrive. This tool is a great help for diagnosing why your page doesn’t rank as well as your competitors. You plug in all of the URLs you are testing, including your own, and it gives you a birds-eye view of all of their metrics.
Look at the number of links and referring domains that point to your competitors. Here are some basic metrics to get an overview of your competitors content performance (and your own, for that matter). Semrush will also show you keyword volume, difficulty, competitive density, and CPC among other metrics. For in-depth analysis, download the file as a CSV report so you can sort and search more easily.
If you continue to produce and distribute high-quality content at scale consistently, Google has more available information to assess you. While third-party data has inherent limitations, it’ll allow you to quantify your market with more conviction. Your aim here is to use as many data points as possible to get a complete picture of your market and the keywords that formulate your organic opportunity. Before you consider SEO a growth channel for your startup, you need to establish market demand in your niche. MEDIUM SEO GAP JOIN is to calculate exactly how many of these searches are relevant to your startup.
The Quick And Easy Way To Think About Content Is Content Fragmenting
The template helps you generate a comprehensive list of topics, keywords and content ideas that can be used to fill any gaps in information or coverage. Makers of one of the best-known premium SEO software platforms on the market today, Moz provides keyword gap analysis in its Moz Pro keyword research tools. One of the most popular premium SEO toolkits available, Ahrefs can help you identify content opportunities by way of advanced keyword gap analysis. The following sections highlight some of today’s top SEO tools for analyzing content gaps and keyword gaps. Armed with a prioritized set of content gaps, topic/sub-topic gaps, and competitor keyword opportunities, you’ll be in good shape to work these into your overall content plan.
Here’s how to do an effective content gap analysis to audit your content strategy and improve your website’s SEO. That is we’re going to look at how many links your competitors have and how many referring domains are pointing to your competitors. We’re going to look at how many links your competitors had 6 months ago or 12 months ago if your market is a little slower, and we’re going to get a percentage of growth out of that. That’s going to indicate to you whether your search market is very aggressive with link building and you need to make an effort to keep up or it’s a little bit more relaxed. So how many people are looking for your competitors’ brands versus how many people are looking for your brand? That’s going to indicate the level of brand awareness that you have within your target audience in comparison to your competitors.
An SEO gap analysis is a valuable tool for any business looking to improve its search engine footprint. To get the most out of your analysis, working with an experienced agency offering SEO professional services is best. Today we’ll explain what a gap analysis is, why your business should consider one, and who should be charged with creating an SEO gap analysis.
With this information, we prioritize each content gap opportunity based on its keyword score (calculated through the keyword analysis tool). The score is based on monthly search volume and competition for the query. Look at individual keyword rankings and the securing of rich snippet space, such as Quick Answers. The clearer the picture you can obtain, the better your understanding of your progress will be. As you develop content and optimize it for particular keywords, you will want to look at the pages that already rank highly on the SERPs.
The more you analyze the content of your competitors’ pages, the more valuable, informative content you’ll create for your users. Once you have compared your keyword strategy with your competitors’, identify the gaps in your own coverage. Again, these are the keywords you are not currently ranking for, but that your competitors rank for. If you rank well for keywords where your top competitors don’t appear, that may be a sign that you’re spending time building content for search queries with limited commercial appeal. Content gap analysis is an important aspect of SEO, as it allows you to identify opportunities to improve your website’s visibility in search engine results. You can use different online tools like BuzzSumo or SEMrush to compare the competitiveness of keywords and see where your competitors rank on specific search terms.
Are you ready to boost your website’s SEO performance and drive more traffic to your site? How do you know what to write about when it comes to content marketing? What topics should you cover in your niche to attract new traffic, leads, and customers? How do you differentiate yourself from the competition and rise above the din? Be sure to update your content to include any missing keywords that will continue improving your rankings.